To be fair I don't read horror very often, so familiar plot lines and references to well-known stories that may be enjoyable to fans are completely lost on me. The author, Joe Hill, is apparently the son of Stephen King, which seems to be one reason why this book is getting so much attention. To me, it was far too long (by at least 300 pages) and didn't really deliver much in the end. Bing, the sidekick who dies before the finale, was infinitely more creepy than the supernatural Manx, and the whole story had a kind of comic book feel that made the "horror" seem more silly than terrifying. The book also lost points for crude language and tasteless humor.
I originally gave this 2-stars because the opening and premise were interesting, but after all I can't bring myself to give it more than 1-star.